Remarks from curators, art critics, philosophers and cultural operators about why Art must be considered an essential good, and the way it affects our daily life, will be heard throughout from audio systems of all supermarkets involved in the project.

Among the first to welcome our invitation to join the project are: Arianna Baldoni, Matteo Bergamini, Ginevra Bria, Michela Eremita, Pietro Gaglianò, Gianluca Gramolazzi, Marco Marelli, Cristina Muccioli, Gabi Scardi.